Foot problems have become a serious public health concern over the last few decades.

That's why proper fit of your shoes is our number one priority at all our When the Shoe Fits locations.

According to a study by the American Orthopaedic Foot and Ankle Society (AOFAS), over 43.1 million Americans suffer from foot problems. That's about one in every six people, with most troubles stemming from improperly fit shoes. Narrow and tight shoes result in foot problems, says AOFAS. 


Amfit devices help us get your shoe fit just right.Only a small fraction of the population is born with foot problems, according  to the American Podiatric Medical Association. Neglect and failure to care properly for feet – including finding the right fit – brings on the problems. Since generally less than 10% of shoe salespeople have had any kind of training regarding proper shoe sizing or foot anatomy, it’s no surprise that so many people nationwide deal with foot problems resulting from poor fit.

It's a different story at When the Shoe Fits; 100% of our staff are trained to make sure your shoes fit comfortably. See our top-of-page menu bar to browse around our website to find the styles you like - organized by Brand, Category and New Releases; but be sure to come in to one of our four locations to be professionally fit at the time of your purchase.

Comfortable Footwear: 

Four things to look for

Fit — Choose the right size and look for a shape that most clearly aligns with your foot shape

Stability — Make sure the foot does not roll or twist easily.

Shock absorbency — The internal and external materials should provide sufficient cushion to your feet.

Support — The soles of your feet should be snug against the footbed of the shoe. If this is not the case, the footbed should be removed and replaced with an orthotic device or custom insole.

When the Shoe Fits reputation for superior service is maintained by the high level of personal attention we give each customer. When we get to know you and your needs, you can be assured that our recommendations and suggestions will have your best interests and comfort in mind.

Because fit is a critical part of foot comfort, we encourage you to visit our store so we can help ensure your footwear fits and functions properly. Not only is our staff extensively trained to fit shoes properly, but an on-site certified pedorthist is on hand to help you find suitable footwear and support devices.

Ten Rules for Proper Shoe Fit

  1. Shoe sizes tend to vary among different brands and styles, so don’t get stuck on one specific size for all shoes you buy. Focus on fit rather than size.
  2. Buy the right shoe for the job. If you need a good walking shoe, don’t go for that attractive but ill-suited dress shoe.
  3. Choose a shoe that’s designed for your specific foot type — whether that’s flexible (pronated) or rigid (supinated). You may need to have your fitter help you with this.
  4. Be sure to measure both of your feet, and look for shoes to fit the larger foot.
  5. Wear the particular type of socks or hosiery that you plan on wearing with the type of shoe you’re trying on.
  6. If your heel slips as you walk in a shoe, it doesn’t always mean the shoe doesn’t fit — if a shoe doesn’t move at all, it may be too small. Talk to your fitter for more information.
  7. As a rule of thumb (or toe), you should have about 3/8″ to 1/2″ of room from the tip of your longest toe to the end of the shoe. Your big toe is not automatically your longest toe.
  8. Pick the shoes that match your foot shape. For example, if your foot is wide or square-shaped you might need to pay extra attention to the pressure on your little toe rather than your big toe.
  9. Never buy uncomfortable shoes and assume they’ll break in later — shoes should feel good the moment you try them on.
  10. Take some time to walk around the store and hear what your feet are saying. Look for a salesperson who understands feet as well as shoes.