If you are one of the almost 20% of Americans who deal with foot problems and pain - problems becoming a serious public health concern, you may already know about the importance of a customized fit when you buy a new pair of premium comfort shoes. 

But surprisingly, the American Orthopaedic Foot and Ankle Society (AOFAS) says more than 43.1 million Americans may not know this... almost 1 in 6 people in our country suffer from foot problems; and most of these problems says AOFAS stem from improperly fit shoes! 

That means millions of people stand to find more comfort in their lives by devoting a little more attention to making sure their footwear is fit properly. Here is some information and some tips that may help you when you buy your next pair of shoes.

Narrow and tight shoes
result in foot problems, says AOFAS

Only a small fraction of the population is born with foot problems, according  to the American Podiatric Medical Association. It is the neglect and failure to care for feet properly (including getting a proper fit) that can bring on problems.
Generally, less than 10% of shoe salespeople in the retail marketplace have had training related to foot anatomy and proper shoe sizing. No surprise then so many people nationwide deal with foot problems resulting from poor fit.

Be assured... proper fit is our number one priority at all four of our When the Shoe Fits store locations.

All our staff are trained to make sure your shoes fit properly and comfortably. See our top-of-page menu bar to browse around our website to find the styles you like. We organize our inventory by Brand and by Category for your browsing convenience; you are sure to find something to please you. Once you do, come on in to one of our four locations and we will professionally fit in your favorite pair.

Comfortable Footwear - Four things to look for

* Fit — Make sure to have your foot measured, and look for shoes with a shape that most clearly aligns with the shape of your foot.

* Stability — Make sure the foot does not roll or twist easily in the shoes of your choice.

* Shock absorbency — The internal and external materials of the shoe should provide sufficient cushion for your feet.

* Support — The soles of your feet should be snug against the footbed of the shoe. If this is not the case, the footbed should be removed and replaced with an orthotic device or custom insole that allows your foot to snug up against the insole.

Ten Rules for Proper Shoe Fit

1. Shoe sizes tend to vary among different brands and styles, so don’t get stuck on one specific size for all shoes you buy. Focus on fit rather than size.
2. Buy the right shoe for the job. If you need a good walking shoe, don’t go for that attractive but ill-suited dress shoe.
3. Choose a shoe that’s designed for your specific foot type — whether that’s flexible (pronated) or rigid (supinated). You may need to have your fitter help you with this.
4. Be sure to measure both of your feet, and look for shoes to fit the larger foot.
5. Wear the particular type of socks or hosiery that you plan on wearing with the type of shoe you’re trying on.
6. If your heel slips as you walk in a shoe, it doesn’t always mean the shoe doesn’t fit — if a shoe doesn’t move at all, it may be too small. Talk to your fitter for more information.
7. As a rule of thumb (or toe), you should have about 3/8″ to 1/2″ of room from the tip of your longest toe to the end of the shoe. Your big toe is not automatically your longest toe.
8. Pick the shoes that match your foot shape. For example, if your foot is wide or square-shaped you might need to pay extra attention to the pressure on your little toe rather than your big toe.
9. Never buy uncomfortable shoes and assume they’ll break in later — shoes should feel good the moment you try them on.
10. Take some time to walk around the store and hear what your feet are saying. Look for a salesperson who understands feet as well as shoes. 

When the Shoe Fits' reputation for superior service is maintained by the high level of personal attention we give each customer. When we get to know you and your needs, you can be assured our recommendations and suggestions will have your best interests and comfort in mind.

Because fit is a critical part of foot comfort, we encourage you to visit one of our stores so we can help ensure your footwear fits and functions properly. Not only do we have staff that is extensively trained to fit shoes properly, but we can arrange for you to meet with one of our on-site certified pedorthists to help you find suitable footwear and support devices for your most challenging needs.

Proper fit is the key to comfort.