New Balance has long been known as one of the best running shoe manufactures in the athletic shoe industry.  They make all types of athletic shoes from  motion control, stability, and support running shoes to neutral cushioning and minimalist shoes for the barefoot running enthusiast.  They also have a full range of trail running, hiking, and walking shoes as well as cross training, basketball and cleats for baseball, soccer and football.  New Balance has been a great resource for us because they stay focused on the needs of quality independent retailers need.  The key for us is having great shoes in stock in sizes and widths and terrific turn around in shipping out re-orders.  They also have remained committed to growing their domestic shoe manufacturing allowing them to stamp a large percentage of shoes as “Made in the USA”.

New Balance started as an arch support company based in Boston in the early 1900's and developed into a specialized athletic shoe manufacturer in the 1970's.  Since then it’s grown to become one of the leading global athletic shoe companies. Today New Balance is an entire family of brands that include Dunham, Aravon, New Balance and more.

Since they began selling arch supports to the people of Boston, New Balance has been a focused on the needs of the everyday athlete. Producing superior footwear and athletic apparel requires attention to fit.  New Balance shoes are made in a staggering range of sizes to fit all foot shapes and widths. This is all because a better fit can produces better performances.

To maintain their reputation as the best fitting, and best performing shoes and apparel, they continue to focus on improving their technology and production methods. New Balance maintains five manufacturing facilities in New England where they rely on the American workforce to produce a large percentage of their athletic footwear.  These core values make New Balance a natural fit for When The Shoe Fits and it’s no wonder they are a big part of our business and success.